Imtek began as Holladay-Tyler Printing Inc., an old line established printer of high quality magazines, catalogues and specialty products primarily for blue chip customers in the D.C. and Maryland area. Holladay-Tyler was the largest printer in the region after the government printing office. First Equity identified the challenges to Holladay-Tyler very quickly and attempted to work with the four different unions to turn the company around. Failing the cooperation of the unions, the company was quickly reengineered to be a smaller, nimble and profitable company (Imtek). The predecessor company, Holladay-Tyler was dissolved. Imtek went on to purchase D.R. Denman a similar but high tech digital printer of maps, and has carved out a niche as the leading specialty technology and printing company serving the motor club industry. Imtek was later divested in February 2012 to IBS Direct.